Friday, March 5, 2010

Video(s) of the Week: 3/5-3/11

Hello all!

It is that day again!

So last week's Video of the Week was The Happy Hollows "Death to Vivek Kemp", and in case you missed that, the post is below this one because this was a lazy busy week. There will also be a VotW Archive page!

This week, I have for you TWO Video(s) of the Week. Now, both videos are for the same song, but are completely different videos and versions of the song. So, this week, we have:

OK Go "This Too Shall Pass"

Now, I am going to assume they really love this song because there are two videos for this song that took a while to make. We'll start with the first one. Embedding is disabled by request on the video so I'll just link it here.

The first version of the video was directed by Brian L. Perkins, who works on kids cartoons for Nick Jr. and has directed a couple other videos for OK Go, and OK Go. It features the Notre Dame Marching Band and is actually an alternate version of the song arranged for the marching band. The presentation of the video is spectacular. The development and growing marching band throughout the three minutes and fifty-three seconds of the video is amazing. It starts with the four members of OK Go in ND Marching Band attire playing the beginning of the song and it sounds very modest. They begin marching and, like any good Navy Seal, previously unseen brass and woodwinds come out of cover, adding more to and building the sound, and more members just keep adding and the sound grows. The big refrain "Let it go, this too shall pass" is then spelled out in black and white by a large number of the band, who then put the signs away and proceed to join the band into a very loud, very amazing final outro to the song. Just, watch it.


OK Go - This Too Shall Pass (Marching Band Version)

The second video is absolutely amazing. OK Go, being who they are, never cease to amaze. If you are not aware of what a Rube Goldberg Machine is (I'm sure you know what it is but may not know that is what it is called) then head over to Wikipedia and read up (I conveniently linked it for you above where it says Rube Goldberg Machine, also just then)... Now that your "aaaahhh, yeeeeessss" moment is done with, the collaborative powers of OK Go, director James Frost, who has directed many great videos like Silversun Pickups "Panic Switch" and Radiohead's "House of Cards" just to name a couple, and Synn Labs, people who have what must some of the coolest jobs ever, regardless of this being their job or not, bring you the Rube Goldberg Machine version of this video. Now, it's not just music playing while you're watching a RGM, and an amazingly spectacular one at that, but the machine had to go throughout the entire three and a half minutes of the song, not mess up or stop for any reasons, parts of the machine had to match rhythms in the song and there's a portion where part of the machine actually PLAYS part of the song. It took several months to make and a little under four minutes for the machine to go through its cycle. Enjoy this amazing video.



Check back next week for another Video of the Week!

Thanks!